Coverart for item
The Resource A complete market study for graduate student textbook bundling : prepared for Roger Reynolds, BYU bookstore director, Tom Hirtzel, BYU bookstore textbook manager, marketing research analysis conducted by Julie Connell, Tanya Craziano, Kendra Stephenson

A complete market study for graduate student textbook bundling : prepared for Roger Reynolds, BYU bookstore director, Tom Hirtzel, BYU bookstore textbook manager, marketing research analysis conducted by Julie Connell, Tanya Craziano, Kendra Stephenson

Label
A complete market study for graduate student textbook bundling : prepared for Roger Reynolds, BYU bookstore director, Tom Hirtzel, BYU bookstore textbook manager
Title
A complete market study for graduate student textbook bundling
Title remainder
prepared for Roger Reynolds, BYU bookstore director, Tom Hirtzel, BYU bookstore textbook manager
Statement of responsibility
marketing research analysis conducted by Julie Connell, Tanya Craziano, Kendra Stephenson
Title variation
BYU Bookstore
Subject
Genre
Language
eng
Cataloging source
UPB
Dissertation note
Marketing Research Project -- Brigham Young University. Marriot School of Managements, 2006.
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Label
A complete market study for graduate student textbook bundling : prepared for Roger Reynolds, BYU bookstore director, Tom Hirtzel, BYU bookstore textbook manager, marketing research analysis conducted by Julie Connell, Tanya Craziano, Kendra Stephenson
Instantiates
Publication
Note
  • Cover title
  • Research team is comprised of Julie Connell, Tanya Graziano, and Kendra Stephenson
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
28 cm. .
Extent
85 leaves
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill. (some col.)
System control number
(OCoLC)ocn377258147
Label
A complete market study for graduate student textbook bundling : prepared for Roger Reynolds, BYU bookstore director, Tom Hirtzel, BYU bookstore textbook manager, marketing research analysis conducted by Julie Connell, Tanya Craziano, Kendra Stephenson
Publication
Note
  • Cover title
  • Research team is comprised of Julie Connell, Tanya Graziano, and Kendra Stephenson
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
28 cm. .
Extent
85 leaves
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill. (some col.)
System control number
(OCoLC)ocn377258147

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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