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The Resource A review of food marketing to children and adolescents : follow-up report, Federal Trade Commission

A review of food marketing to children and adolescents : follow-up report, Federal Trade Commission

Label
A review of food marketing to children and adolescents : follow-up report
Title
A review of food marketing to children and adolescents
Title remainder
follow-up report
Statement of responsibility
Federal Trade Commission
Contributor
Issuing body
Subject
Genre
Language
eng
Summary
This report is a follow-up to the Federal Trade Commission's 2008 report: Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation. The current report compares 2006 data to 2009 data from the 44 original companies and four additional companies. Total spending on food marketing to youth dropped 19.5 0n 2009, to $1.79 billion. Spending on youth-directed television advertising fell 19.5%, while spending on new media, such as online and viral marketing, increased 50%. The overall picture of how marketers reach children, however, did not significantly change. Companies continue to use a wide variety of techniques to reach young people, and marketing campaigns are heavily integrated, combining traditional media, Internet, digital marketing, packaging, and often using cross-promotions with popular movies or TV characters across all of these. Those techniques are highly effective. Consumer research submitted by the reporting companies confirms the "pester power" phenomenon -- child-directed marketing and promotional activities drive children's food requests. Children, in turn, play an important role in which products their parents purchase at the store, and which restaurants they frequent
Cataloging source
VVK
Government publication
federal national government publication
Illustrations
  • illustrations
  • charts
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
A review of food marketing to children and adolescents : follow-up report, Federal Trade Commission
Link
http://purl.fdlp.gov/GPO/gpo46602
Instantiates
Publication
Note
  • Title from title screen (viewed Feb. 7, 2013)
  • "December 2012."
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (unnumbered pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations, charts, tables
Specific material designation
remote
System control number
(OCoLC)ocn828694466
System details
  • System requirements: Adobe Acrobat Reader
  • Mode of access: World Wide Web
Type of computer file
Text in PDF format.
Label
A review of food marketing to children and adolescents : follow-up report, Federal Trade Commission
Link
http://purl.fdlp.gov/GPO/gpo46602
Publication
Note
  • Title from title screen (viewed Feb. 7, 2013)
  • "December 2012."
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (unnumbered pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations, charts, tables
Specific material designation
remote
System control number
(OCoLC)ocn828694466
System details
  • System requirements: Adobe Acrobat Reader
  • Mode of access: World Wide Web
Type of computer file
Text in PDF format.

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