Coverart for item
The Resource Ads, fads, and consumer culture : advertising's impact on American character and society, Arthur Asa Berger

Ads, fads, and consumer culture : advertising's impact on American character and society, Arthur Asa Berger

Label
Ads, fads, and consumer culture : advertising's impact on American character and society
Title
Ads, fads, and consumer culture
Title remainder
advertising's impact on American character and society
Statement of responsibility
Arthur Asa Berger
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
659.1/042/0973
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.B438 2000
Literary form
non fiction
Nature of contents
bibliography
Label
Ads, fads, and consumer culture : advertising's impact on American character and society, Arthur Asa Berger
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 189-192) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
Dimensions
23 cm.
Edition
2nd ed.
Extent
xvii, 197 p.
Isbn
9780742527232
Isbn Type
(alk. paper)
Lccn
2003008536
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
(OCoLC)ocn368142560
Label
Ads, fads, and consumer culture : advertising's impact on American character and society, Arthur Asa Berger
Publication
Bibliography note
Includes bibliographical references (p. 189-192) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
Dimensions
23 cm.
Edition
2nd ed.
Extent
xvii, 197 p.
Isbn
9780742527232
Isbn Type
(alk. paper)
Lccn
2003008536
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
(OCoLC)ocn368142560

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
Processing Feedback ...