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The Resource Advertising design and typography, Alex W. White

Advertising design and typography, Alex W. White

Label
Advertising design and typography
Title
Advertising design and typography
Statement of responsibility
Alex W. White
Creator
Author
Subject
Language
eng
Summary
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, -- Publisher description
Cataloging source
YDXCP
Dewey number
741.6
Illustrations
illustrations
Index
index present
LC call number
NC997
LC item number
.W493 2015
Literary form
non fiction
Nature of contents
bibliography
Label
Advertising design and typography, Alex W. White
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 214-215) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Dimensions
28 cm
Edition
New updated edition
Extent
222 pages
Isbn
9781621534815
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (chiefly color)
System control number
(OCoLC)902657216
Label
Advertising design and typography, Alex W. White
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 214-215) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Dimensions
28 cm
Edition
New updated edition
Extent
222 pages
Isbn
9781621534815
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (chiefly color)
System control number
(OCoLC)902657216

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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