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The Resource An analytical approach to advertising expenditure strategy, by Robert S. Weinberg

An analytical approach to advertising expenditure strategy, by Robert S. Weinberg

Label
An analytical approach to advertising expenditure strategy
Title
An analytical approach to advertising expenditure strategy
Statement of responsibility
by Robert S. Weinberg
Creator
Contributor
Subject
Language
eng
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
Label
An analytical approach to advertising expenditure strategy, by Robert S. Weinberg
Instantiates
Publication
Bibliography note
Bibliography: p. 117-127
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
28 cm.
Extent
xii, 127 p.
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill
System control number
  • (CStRLIN)UTBGRLA417281-B
  • CUDG89-B38927
  • Reclass
  • (OCoLC)ocn369524336
Label
An analytical approach to advertising expenditure strategy, by Robert S. Weinberg
Publication
Bibliography note
Bibliography: p. 117-127
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
28 cm.
Extent
xii, 127 p.
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill
System control number
  • (CStRLIN)UTBGRLA417281-B
  • CUDG89-B38927
  • Reclass
  • (OCoLC)ocn369524336

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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