Coverart for item
The Resource Beyond the core : expand your market without abandoning your roots, Chris Zook

Beyond the core : expand your market without abandoning your roots, Chris Zook

Label
Beyond the core : expand your market without abandoning your roots
Title
Beyond the core
Title remainder
expand your market without abandoning your roots
Statement of responsibility
Chris Zook
Creator
Subject
Language
eng
Summary
  • Annotation
  • Annotation
Cataloging source
DLC
Dewey number
658.4/06
Illustrations
illustrations
Index
index present
LC call number
HD2746
LC item number
.Z657 2004
Literary form
non fiction
Nature of contents
bibliography
Summary expansion
  • Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy
  • All companies must grow to survive-but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth, or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best. Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with twenty-five top performers in adjacency growth, Beyond the Core 1) identifies the adjacency pattern that most dramatically increases the odds of success: "relentless repeatability;" 2) offers a systematic approach for choosing among a range of possible adjacency moves; and 3) shows how to time adjacency moves during a variety of typical business situations. Beyond the Core shows how to find and leverage the best avenues for growth-without damaging the heart of the firm
Label
Beyond the core : expand your market without abandoning your roots, Chris Zook
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 201-205) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The growth crisis: dangerous moves beyond the core -- Visualizing the ideal: the first principle of adjacency growth -- Evaluating adjacency moves: balancing desire with data -- Orchestrating adjacency moves: strengthening the core vs. investing in adjacencies -- Executing adjacency moves: managing the key organizational issues that most influence success or failure -- Transforming through adjacency moves: redefining the core through adjacencies
Dimensions
24 cm.
Extent
xv, 214 pages
Isbn
9781578519514
Lccn
2003013374
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)52429772
Label
Beyond the core : expand your market without abandoning your roots, Chris Zook
Link
Publication
Bibliography note
Includes bibliographical references (pages 201-205) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The growth crisis: dangerous moves beyond the core -- Visualizing the ideal: the first principle of adjacency growth -- Evaluating adjacency moves: balancing desire with data -- Orchestrating adjacency moves: strengthening the core vs. investing in adjacencies -- Executing adjacency moves: managing the key organizational issues that most influence success or failure -- Transforming through adjacency moves: redefining the core through adjacencies
Dimensions
24 cm.
Extent
xv, 214 pages
Isbn
9781578519514
Lccn
2003013374
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)52429772

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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