Coverart for item
The Resource Beyond the low-cost business : rethinking the business model, Josep Francesc Valls Giménez, ESADE Business School, Spain ; translated by Gabriel Genescà and Benjamin Rowdon

Beyond the low-cost business : rethinking the business model, Josep Francesc Valls Giménez, ESADE Business School, Spain ; translated by Gabriel Genescà and Benjamin Rowdon

Label
Beyond the low-cost business : rethinking the business model
Title
Beyond the low-cost business
Title remainder
rethinking the business model
Statement of responsibility
Josep Francesc Valls Giménez, ESADE Business School, Spain ; translated by Gabriel Genescà and Benjamin Rowdon
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.4/01
Illustrations
illustrations
Index
index present
LC call number
HD47.4
LC item number
.V35 2013
Literary form
non fiction
Nature of contents
bibliography
Label
Beyond the low-cost business : rethinking the business model, Josep Francesc Valls Giménez, ESADE Business School, Spain ; translated by Gabriel Genescà and Benjamin Rowdon
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
List of tables, figures and graphs -- Foreword / by Eugenia Bieto -- Acknowledgements -- Introduction -- The birth of the low cost phenomenon -- Reinventing your business model : RYBM -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices -- Epilogue: expansion, innovations, price sensitivity and wealth
Dimensions
23 cm
Extent
xiii, 199 pages
Isbn
9781137277527
Lccn
2012045419
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)ocn808413670
  • UtOrBLW
  • (OCoLC)ocn835968730
Label
Beyond the low-cost business : rethinking the business model, Josep Francesc Valls Giménez, ESADE Business School, Spain ; translated by Gabriel Genescà and Benjamin Rowdon
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
List of tables, figures and graphs -- Foreword / by Eugenia Bieto -- Acknowledgements -- Introduction -- The birth of the low cost phenomenon -- Reinventing your business model : RYBM -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices -- Epilogue: expansion, innovations, price sensitivity and wealth
Dimensions
23 cm
Extent
xiii, 199 pages
Isbn
9781137277527
Lccn
2012045419
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)ocn808413670
  • UtOrBLW
  • (OCoLC)ocn835968730

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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