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The Resource Big data : using SMART big data, analytics and metrics to make better decisions and improve performance, Bernard B. Marr

Big data : using SMART big data, analytics and metrics to make better decisions and improve performance, Bernard B. Marr

Label
Big data : using SMART big data, analytics and metrics to make better decisions and improve performance
Title
Big data
Title remainder
using SMART big data, analytics and metrics to make better decisions and improve performance
Statement of responsibility
Bernard B. Marr
Creator
Author
Subject
Genre
Language
eng
Summary
"The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter "--
Assigning source
Provided by publisher
Cataloging source
UKMGB
Dewey number
658.40302856312
Index
no index present
LC call number
HD30.2 .M374 2015
Literary form
non fiction
Nature of contents
dictionaries
Label
Big data : using SMART big data, analytics and metrics to make better decisions and improve performance, Bernard B. Marr
Link
https://www.lib.byu.edu/cgi-bin/remoteauth.pl?url=http://onlinelibrary.wiley.com/book/10.1002/9781119278825
Instantiates
Publication
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Extent
1 online resource.
Form of item
online
Isbn
9781119278825
Media category
computer
Media MARC source
rdamedia
Note
  • John Wiley and Sons
  • ProQuest ebrary
Specific material designation
remote
System control number
(OCoLC)897884971
Label
Big data : using SMART big data, analytics and metrics to make better decisions and improve performance, Bernard B. Marr
Link
https://www.lib.byu.edu/cgi-bin/remoteauth.pl?url=http://onlinelibrary.wiley.com/book/10.1002/9781119278825
Publication
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Extent
1 online resource.
Form of item
online
Isbn
9781119278825
Media category
computer
Media MARC source
rdamedia
Note
  • John Wiley and Sons
  • ProQuest ebrary
Specific material designation
remote
System control number
(OCoLC)897884971

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