Coverart for item
The Resource Brand society : how brands transform management and lifestyle, Martin Kornberger

Brand society : how brands transform management and lifestyle, Martin Kornberger

Label
Brand society : how brands transform management and lifestyle
Title
Brand society
Title remainder
how brands transform management and lifestyle
Statement of responsibility
Martin Kornberger
Creator
Subject
Language
eng
Summary
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher
Cataloging source
DLC
Dewey number
658.8/27
Index
index present
LC call number
HD69.B7
LC item number
K66 2010
Literary form
non fiction
Nature of contents
bibliography
Label
Brand society : how brands transform management and lifestyle, Martin Kornberger
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 273-291) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Brands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics
Dimensions
25 cm.
Extent
xx, 308 p.
Isbn
9780521726900
Isbn Type
(pbk.)
Lccn
2009036646
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)ocn444871788
  • (OCoLC)ocn613329842
Label
Brand society : how brands transform management and lifestyle, Martin Kornberger
Publication
Bibliography note
Includes bibliographical references (p. 273-291) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Brands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics
Dimensions
25 cm.
Extent
xx, 308 p.
Isbn
9780521726900
Isbn Type
(pbk.)
Lccn
2009036646
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)ocn444871788
  • (OCoLC)ocn613329842

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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