Coverart for item
The Resource Branding in a competitive marketplace, Rajat K. Baisya

Branding in a competitive marketplace, Rajat K. Baisya

Label
Branding in a competitive marketplace
Title
Branding in a competitive marketplace
Statement of responsibility
Rajat K. Baisya
Creator
Author
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.B35 2013
Literary form
non fiction
Nature of contents
bibliography
Label
Branding in a competitive marketplace, Rajat K. Baisya
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Brand management in competitive environment -- Brand, its meaning, value, and power -- Building brand identity in challenging times -- Building brand equity in fiercely competitive environment -- Brand strategy and brand extension -- Designing marketing programs to build brand equity -- Managing brands over time and building equity through -- Relationship -- Brand accounting and brand valuation
Dimensions
25 cm
Extent
xxxi, 229 pages
Isbn
9788132110590
Isbn Type
(pbk. : alk. paper)
Lccn
2013011444
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)861015861
  • UtOrBLW
Label
Branding in a competitive marketplace, Rajat K. Baisya
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Brand management in competitive environment -- Brand, its meaning, value, and power -- Building brand identity in challenging times -- Building brand equity in fiercely competitive environment -- Brand strategy and brand extension -- Designing marketing programs to build brand equity -- Managing brands over time and building equity through -- Relationship -- Brand accounting and brand valuation
Dimensions
25 cm
Extent
xxxi, 229 pages
Isbn
9788132110590
Isbn Type
(pbk. : alk. paper)
Lccn
2013011444
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)861015861
  • UtOrBLW

Library Locations

    • LDS Business CollegeBorrow it
      95 North 300 West, Salt Lake City, UT, 84101-3500, US
      40.771162 -111.900373
Processing Feedback ...