Coverart for item
The Resource Branding television, Catherine Johnson

Branding television, Catherine Johnson

Label
Branding television
Title
Branding television
Statement of responsibility
Catherine Johnson
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
NhCcYBP
Dewey number
384.55068/8
Index
index present
LC call number
HE8700.8
LC item number
.H56 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Comedia
Label
Branding television, Catherine Johnson
Link
http://site.ebrary.com/lib/byuprovo/Doc?id=10542192
Instantiates
Publication
Note
Description based on print version record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9781136618550
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Reproduction note
Electronic reproduction.
Specific material designation
remote
Label
Branding television, Catherine Johnson
Link
http://site.ebrary.com/lib/byuprovo/Doc?id=10542192
Publication
Note
Description based on print version record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9781136618550
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Reproduction note
Electronic reproduction.
Specific material designation
remote

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