Coverart for item
The Resource Broadcasting to Cuba : observations regarding TV Martí's strategy and operations : testimony before the Subcommittee on International Organizations, Human Rights, and Oversight, Committee on Foreign Affairs, House of Representatives, statement of Jess T. Ford

Broadcasting to Cuba : observations regarding TV Martí's strategy and operations : testimony before the Subcommittee on International Organizations, Human Rights, and Oversight, Committee on Foreign Affairs, House of Representatives, statement of Jess T. Ford

Label
Broadcasting to Cuba : observations regarding TV Martí's strategy and operations : testimony before the Subcommittee on International Organizations, Human Rights, and Oversight, Committee on Foreign Affairs, House of Representatives
Title
Broadcasting to Cuba
Title remainder
observations regarding TV Martí's strategy and operations : testimony before the Subcommittee on International Organizations, Human Rights, and Oversight, Committee on Foreign Affairs, House of Representatives
Statement of responsibility
statement of Jess T. Ford
Title variation
Observations regarding TV Martí's strategy and operations
Creator
Contributor
Subject
Language
eng
Summary
This testimony discusses GAO's work on U.S. television broadcasting to Cuba. The United States has been broadcasting to Cuba for more than two decades via Radio Marti and, subsequently, TV Marti to "break the information blockade" and promote freedom and democracy in Cuba. U.S. television broadcasting to Cuba is performed by the Office of Cuba Broadcasting (OCB), which is a U.S. government entity, overseen by the Broadcasting Board of Governors (BBG), and based in Miami. OCB operates TV Marti, which broadcasts news, commentary, and entertainment programming to Cuba. From the inception of these broadcasting efforts, various questions have been raised regarding their purpose, quality, and effectiveness. In light of the more than $500 million that has been spent over the years on broadcasting to Cuba and OCB's almost $35 million annual budget, we have reviewed a variety of issues related to the effectiveness of OCB's television broadcasts. Since the inception of TV Marti in 1990, GAO has reported on longstanding weaknesses in TV Marti's operations. This testimony will be based on two recent GAO reports, issued in July 2008 and January 2009. Based on your interest, this testimony will focus mainly on key observations regarding TV Marti. These observations include the following: (1) OCB's approach for broadcasting and what is known about the size of TV Marti's audience in Cuba (2) How BBG and OCB ensure TV Marti's compliance with journalistic principles (3) The steps taken to ensure that U.S. television broadcasting to Cuba adheres to domestic and international broadcasting laws, agreements, and standards (4) The steps that BBG and OCB have taken to address management and oversight challenges (5) BBG's International Broadcasting Bureau's (IBB) contract award process for television broadcasting to Cuba. In brief, Mr. Chairman, we found certain actions are needed to improve the strategy and operations of U.S. television broadcasting efforts to Cuba. To assist decisionmakers in formulating the U.S. broadcasting strategy and making funding decisions, we recommended that BBG assemble data to help decisionmakers assess the effectiveness and return on investment of OCB's various transmission methods. We also made recommendations in other areas, such as operations and contracting practices, which BBG said it will implement
Member of
Cataloging source
ESR
Government publication
federal national government publication
Illustrations
maps
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Testimony
Series volume
GAO-09-758T
Label
Broadcasting to Cuba : observations regarding TV Martí's strategy and operations : testimony before the Subcommittee on International Organizations, Human Rights, and Oversight, Committee on Foreign Affairs, House of Representatives, statement of Jess T. Ford
Link
http://purl.access.gpo.gov/GPO/LPS114601
Instantiates
Publication
Note
  • Title from title screen (viewed on July 10, 2009)
  • "For release ... June 17, 2009."
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type MARC source
rdacontent
Dimensions
unknown
Extent
online resource (8 p.)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Other physical details
digital, PDF file.
Specific material designation
remote
System control number
  • (OCoLC)ocn423847799
  • (OCoLC)ocn505491747
System details
  • System requirements: Adobe Acrobat Reader
  • Mode of access: Internet from the GAO website. Address as of 7/10/2009: http://www.gao.gov/new.items/d09758t.pdf ; current access availablevia PURL
Label
Broadcasting to Cuba : observations regarding TV Martí's strategy and operations : testimony before the Subcommittee on International Organizations, Human Rights, and Oversight, Committee on Foreign Affairs, House of Representatives, statement of Jess T. Ford
Link
http://purl.access.gpo.gov/GPO/LPS114601
Publication
Note
  • Title from title screen (viewed on July 10, 2009)
  • "For release ... June 17, 2009."
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type MARC source
rdacontent
Dimensions
unknown
Extent
online resource (8 p.)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Other physical details
digital, PDF file.
Specific material designation
remote
System control number
  • (OCoLC)ocn423847799
  • (OCoLC)ocn505491747
System details
  • System requirements: Adobe Acrobat Reader
  • Mode of access: Internet from the GAO website. Address as of 7/10/2009: http://www.gao.gov/new.items/d09758t.pdf ; current access availablevia PURL

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