Coverart for item
The Resource Campaigning to the new American electorate : advertising to Latino voters, Marisa A. Abrajano

Campaigning to the new American electorate : advertising to Latino voters, Marisa A. Abrajano

Label
Campaigning to the new American electorate : advertising to Latino voters
Title
Campaigning to the new American electorate
Title remainder
advertising to Latino voters
Statement of responsibility
Marisa A. Abrajano
Creator
Subject
Language
eng
Cataloging source
CSt/DLC
Dewey number
324.70973
Illustrations
illustrations
Index
index present
LC call number
JK2281
LC item number
.A26 2010
Literary form
non fiction
Nature of contents
bibliography
Label
Campaigning to the new American electorate : advertising to Latino voters, Marisa A. Abrajano
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Campaigning to a changing American electorate -- A theory of information-based advertising -- Campaigning to ethnic and racial minorities in the U.S. -- Candidates' advertising strategies -- Advertising effects on the Latino vote -- The consequences of an information-based advertising strategy -- The future of ethnically targeted campaigns -- Epilogue : the 2008 campaigns
Dimensions
24 cm.
Extent
x, 198 p.
Isbn
9780804768962
Isbn Type
(pbk. : alk. paper)
Lccn
2009052985
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
  • (OCoLC)ocn494691329
  • (OCoLC)ocn694398589
Label
Campaigning to the new American electorate : advertising to Latino voters, Marisa A. Abrajano
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Campaigning to a changing American electorate -- A theory of information-based advertising -- Campaigning to ethnic and racial minorities in the U.S. -- Candidates' advertising strategies -- Advertising effects on the Latino vote -- The consequences of an information-based advertising strategy -- The future of ethnically targeted campaigns -- Epilogue : the 2008 campaigns
Dimensions
24 cm.
Extent
x, 198 p.
Isbn
9780804768962
Isbn Type
(pbk. : alk. paper)
Lccn
2009052985
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
  • (OCoLC)ocn494691329
  • (OCoLC)ocn694398589

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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