Coverart for item
The Resource Changing practices in advertising decision-making and control, [by] Victor P. Buell

Changing practices in advertising decision-making and control, [by] Victor P. Buell

Label
Changing practices in advertising decision-making and control
Title
Changing practices in advertising decision-making and control
Statement of responsibility
[by] Victor P. Buell
Creator
Contributor
Subject
Language
eng
Dewey number
659.1/12
Illustrations
illustrations
Index
no index present
LC call number
HF5824
LC item number
.B8
Literary form
non fiction
Nature of contents
bibliography
Label
Changing practices in advertising decision-making and control, [by] Victor P. Buell
Instantiates
Publication
Note
"Prepared under the auspices of the A.N.A. Advertising Management Policy Committee."
Bibliography note
Bibliography: p. 95-98
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
28 cm.
Extent
ix, 114 p.
Lccn
73083143 //r83
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illus.
System control number
  • (CStRLIN)UTBGRLA420332-B
  • DCLC7383143-B
  • Reclass
  • (OCoLC)ocn369554363
Label
Changing practices in advertising decision-making and control, [by] Victor P. Buell
Publication
Note
"Prepared under the auspices of the A.N.A. Advertising Management Policy Committee."
Bibliography note
Bibliography: p. 95-98
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
28 cm.
Extent
ix, 114 p.
Lccn
73083143 //r83
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illus.
System control number
  • (CStRLIN)UTBGRLA420332-B
  • DCLC7383143-B
  • Reclass
  • (OCoLC)ocn369554363

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
Processing Feedback ...