Coverart for item
The Resource Communicating India's soft power : Buddha to Bollywood, Daya Kishan Thussu

Communicating India's soft power : Buddha to Bollywood, Daya Kishan Thussu

Label
Communicating India's soft power : Buddha to Bollywood
Title
Communicating India's soft power
Title remainder
Buddha to Bollywood
Statement of responsibility
Daya Kishan Thussu
Creator
Subject
Language
eng
Summary
"In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others. "--
Member of
Assigning source
Provided by publisher
Cataloging source
DLC
Dewey number
302.23/0954
Illustrations
illustrations
Index
index present
LC call number
P94.65.I4
LC item number
T58 2013
Literary form
non fiction
Nature of contents
bibliography
Series statement
Palgrave Macmillan series in global public diplomacy
Label
Communicating India's soft power : Buddha to Bollywood, Daya Kishan Thussu
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Machine generated contents note: -- Contents -- List of tables and figures -- Introduction -- 1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power -- Bollywood and Beyond -- 6: Branding India -- a Public-Private Partnership -- Conclusion -- References -- Index
Dimensions
23 cm.
Edition
First edition.
Extent
227 pages
Isbn
9781137027887
Isbn Type
(hardback)
Lccn
2013016969
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)ocn848162750
  • UtOrBLW
  • (OCoLC)ocn889304853
Label
Communicating India's soft power : Buddha to Bollywood, Daya Kishan Thussu
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Machine generated contents note: -- Contents -- List of tables and figures -- Introduction -- 1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power -- Bollywood and Beyond -- 6: Branding India -- a Public-Private Partnership -- Conclusion -- References -- Index
Dimensions
23 cm.
Edition
First edition.
Extent
227 pages
Isbn
9781137027887
Isbn Type
(hardback)
Lccn
2013016969
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (OCoLC)ocn848162750
  • UtOrBLW
  • (OCoLC)ocn889304853

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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