Coverart for item
The Resource Content rules : how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business, Ann Handley and C. C. Chapman

Content rules : how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business, Ann Handley and C. C. Chapman

Label
Content rules : how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business
Title
Content rules
Title remainder
how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business
Statement of responsibility
Ann Handley and C. C. Chapman
Creator
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
NhCcYBP
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.H3577 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
New rules of social media series
Label
Content rules : how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business, Ann Handley and C. C. Chapman
Link
http://site.ebrary.com/lib/byuprovo/Doc?id=10559411
Instantiates
Publication
Note
Description based on print version record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
1. The content rules -- The case for content -- Insight inspires originality: who do you want to attract? -- Who are you? -- Reimagine; don't recycle: anatomy of a content circle of life -- Share or solve; don't shill -- Stoke the campfire -- Create wings and roots -- The care and feeding of fans -- Attention B2B companies: this is the chapter you are looking for -- 2. The how-to section -- A blog as a hub of your online content -- If webinars are awesome marketing tools, why do most of them suck? -- What's the difference between an E-book and a white paper? (And when should you use them?) -- The single biggest secret to creating a compelling customer success story (formerly known as a case study) -- From dumpy to sexy: an FAQs makeover -- Video: show me a story -- Podcasting: is this thing on? -- Photographs: the power of pictures -- 3. Content that converts: success stories (with ideas you can steal!) -- Reynolds Golf Academy: Greensboro, Georgia -- The Cool Beans Group: Greensboro, North Carolina -- U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia -- Qvidian: Lowell, Massachusetts -- HubSpot: Cambridge, Massachusetts -- Kodak: Rochester, New York -- Boeing Company: Chicago, Illinois -- Indium Corporation: Clinton, New York -- PinkStinks: London, England -- 4. This isn't goodbye -- This isn't goodbye, and a gift for you
Dimensions
unknown
Edition
Rev. and updated.
Extent
1 online resource.
Form of item
online
Isbn
9781118287002
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) y7595151
  • (OCoLC)ocn853312752
Label
Content rules : how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business, Ann Handley and C. C. Chapman
Link
http://site.ebrary.com/lib/byuprovo/Doc?id=10559411
Publication
Note
Description based on print version record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
1. The content rules -- The case for content -- Insight inspires originality: who do you want to attract? -- Who are you? -- Reimagine; don't recycle: anatomy of a content circle of life -- Share or solve; don't shill -- Stoke the campfire -- Create wings and roots -- The care and feeding of fans -- Attention B2B companies: this is the chapter you are looking for -- 2. The how-to section -- A blog as a hub of your online content -- If webinars are awesome marketing tools, why do most of them suck? -- What's the difference between an E-book and a white paper? (And when should you use them?) -- The single biggest secret to creating a compelling customer success story (formerly known as a case study) -- From dumpy to sexy: an FAQs makeover -- Video: show me a story -- Podcasting: is this thing on? -- Photographs: the power of pictures -- 3. Content that converts: success stories (with ideas you can steal!) -- Reynolds Golf Academy: Greensboro, Georgia -- The Cool Beans Group: Greensboro, North Carolina -- U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia -- Qvidian: Lowell, Massachusetts -- HubSpot: Cambridge, Massachusetts -- Kodak: Rochester, New York -- Boeing Company: Chicago, Illinois -- Indium Corporation: Clinton, New York -- PinkStinks: London, England -- 4. This isn't goodbye -- This isn't goodbye, and a gift for you
Dimensions
unknown
Edition
Rev. and updated.
Extent
1 online resource.
Form of item
online
Isbn
9781118287002
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) y7595151
  • (OCoLC)ocn853312752

Library Locations

Processing Feedback ...