Coverart for item
The Resource Crisis marketing : when bad things happen to good companies, Joe Marconi

Crisis marketing : when bad things happen to good companies, Joe Marconi

Label
Crisis marketing : when bad things happen to good companies
Title
Crisis marketing
Title remainder
when bad things happen to good companies
Statement of responsibility
Joe Marconi
Creator
Contributor
Subject
Language
eng
Cataloging source
MiU-BA
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Label
Crisis marketing : when bad things happen to good companies, Joe Marconi
Instantiates
Publication
Note
"American Marketing Association."
Bibliography note
Includes bibliographical references (p. 205-208) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
ix, 216 p.
Isbn
9781557382467
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
  • (LGTO)(RLIN)NJRG93-B2123
  • (GOVTcat)
  • (OCoLC)ocn368140122
Label
Crisis marketing : when bad things happen to good companies, Joe Marconi
Publication
Note
"American Marketing Association."
Bibliography note
Includes bibliographical references (p. 205-208) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
ix, 216 p.
Isbn
9781557382467
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
  • (LGTO)(RLIN)NJRG93-B2123
  • (GOVTcat)
  • (OCoLC)ocn368140122

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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