Coverart for item
The Resource Crisis marketing : when bad things happen to good companies, Joe Marconi

Crisis marketing : when bad things happen to good companies, Joe Marconi

Label
Crisis marketing : when bad things happen to good companies
Title
Crisis marketing
Title remainder
when bad things happen to good companies
Statement of responsibility
Joe Marconi
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415.122
LC item number
.M367 1997
Literary form
non fiction
Nature of contents
bibliography
Label
Crisis marketing : when bad things happen to good companies, Joe Marconi
Instantiates
Publication
Note
"Published in conjunction with the American Marketing Association"--T.p. verso
Bibliography note
Includes bibliographical references (p. 233-237) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
24 cm.
Edition
2nd ed.
Extent
x, 246 p.
Isbn
9780844232379
Lccn
97030304
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
(OCoLC)ocn369220012
Label
Crisis marketing : when bad things happen to good companies, Joe Marconi
Publication
Note
"Published in conjunction with the American Marketing Association"--T.p. verso
Bibliography note
Includes bibliographical references (p. 233-237) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
24 cm.
Edition
2nd ed.
Extent
x, 246 p.
Isbn
9780844232379
Lccn
97030304
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
(OCoLC)ocn369220012

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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