Coverart for item
The Resource Diversity in advertising : broadening the scope of research directions, edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

Diversity in advertising : broadening the scope of research directions, edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

Label
Diversity in advertising : broadening the scope of research directions
Title
Diversity in advertising
Title remainder
broadening the scope of research directions
Statement of responsibility
edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
Contributor
Subject
Language
eng
Cataloging source
DLC
Dewey number
659.1/08
Illustrations
illustrations
Index
index present
LC call number
HF5822
LC item number
.D59 2004
Literary form
non fiction
Nature of contents
bibliography
Series statement
Advertising and consumer psychology
Label
Diversity in advertising : broadening the scope of research directions, edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
Link
http://www.loc.gov/catdir/toc/ecip0410/2003022327.html
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
xxi, 447 p.
Isbn
9780805847949
Isbn Type
(casebound)
Lccn
2003022327
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
(OCoLC)ocn368229551
Label
Diversity in advertising : broadening the scope of research directions, edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
Link
http://www.loc.gov/catdir/toc/ecip0410/2003022327.html
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
xxi, 447 p.
Isbn
9780805847949
Isbn Type
(casebound)
Lccn
2003022327
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
(OCoLC)ocn368229551

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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