Coverart for item
The Resource Facebook users' perceptions of businesses' Facebook pages, Nicole Celeste Goring

Facebook users' perceptions of businesses' Facebook pages, Nicole Celeste Goring

Label
Facebook users' perceptions of businesses' Facebook pages
Title
Facebook users' perceptions of businesses' Facebook pages
Statement of responsibility
Nicole Celeste Goring
Creator
Subject
Genre
Language
eng
Summary
This research study surveyed two populations of college students at Brigham Young Universityi n Provo, Utah and the Southern Institute of Technology in Invercargill, New Zealand. The survey asked students questions about their Facebook usage patterns, attitudes toward businesses' pages on Facebook, and factors that could motivate them to join a business's Facebook page. Several studies have researched businesses' perspectives on using social media to reach their audiences, but substantial research has not been conducted to investigate social media users' perspective on businesses' uses of social media. This study attempts to address this gap in the reasearch on businesses' uses of social media , using Facebook as the social media medium, and also discuss implications for future research. Significant findings of this study include incentives that businesses can use to motivate audiences to join their Facebook Pages
Cataloging source
UPB
Dissertation note
Honors Thesis--Brigham Young University. Dept. of Communications, 2010.
Illustrations
illustrations
Literary form
non fiction
Nature of contents
  • bibliography
  • theses
Label
Facebook users' perceptions of businesses' Facebook pages, Nicole Celeste Goring
Instantiates
Publication
Bibliography note
Includes bibliographical references (leaf 27)
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
29 cm.
Extent
iv, 49 leaves
Media category
unmediated
Media MARC source
rdamedia
Other physical details
charts, forms
System control number
  • UtOrBLW
  • (OCoLC)ocn793717169
Label
Facebook users' perceptions of businesses' Facebook pages, Nicole Celeste Goring
Publication
Bibliography note
Includes bibliographical references (leaf 27)
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
29 cm.
Extent
iv, 49 leaves
Media category
unmediated
Media MARC source
rdamedia
Other physical details
charts, forms
System control number
  • UtOrBLW
  • (OCoLC)ocn793717169

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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