Coverart for item
The Resource #Hooked : why cute sells... and other marketing magic that we just can't resist, Patrick Fagan

#Hooked : why cute sells... and other marketing magic that we just can't resist, Patrick Fagan

Label
#Hooked : why cute sells... and other marketing magic that we just can't resist
Title
#Hooked
Title remainder
why cute sells... and other marketing magic that we just can't resist
Statement of responsibility
Patrick Fagan
Creator
Author
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.8001/9
Index
no index present
LC call number
HB74.P8
LC item number
F34 2016
Literary form
non fiction
Label
#Hooked : why cute sells... and other marketing magic that we just can't resist, Patrick Fagan
Instantiates
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
About the author -- Thanks and acknowledgements -- Let's get hooked -- An introduction -- The science of communication -- The brain -- Invite attention -- Primal -- Affective -- Self-relevant -- Surprising -- Ignite thinking -- Mystery -- Ease -- Narrative -- Incite action -- Memory -- Autopilot -- Priming -- Putting it to use -- Your kit for crafting the perfect communication -- The psych of like -- Direct mail -- In the office -- Test, test, test -- Conclusion
Dimensions
24 cm
Edition
1 Edition.
Extent
xv, 191 pages
Isbn
9781292074429
Isbn Type
(pbk.)
Lccn
2015041626
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)932115983
Label
#Hooked : why cute sells... and other marketing magic that we just can't resist, Patrick Fagan
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
About the author -- Thanks and acknowledgements -- Let's get hooked -- An introduction -- The science of communication -- The brain -- Invite attention -- Primal -- Affective -- Self-relevant -- Surprising -- Ignite thinking -- Mystery -- Ease -- Narrative -- Incite action -- Memory -- Autopilot -- Priming -- Putting it to use -- Your kit for crafting the perfect communication -- The psych of like -- Direct mail -- In the office -- Test, test, test -- Conclusion
Dimensions
24 cm
Edition
1 Edition.
Extent
xv, 191 pages
Isbn
9781292074429
Isbn Type
(pbk.)
Lccn
2015041626
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)932115983

Library Locations

    • LDS Business CollegeBorrow it
      95 North 300 West, Salt Lake City, UT, 84101-3500, US
      40.771162 -111.900373
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