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The Resource Inside magazine publishing, David Stam and Andrew Scott

Inside magazine publishing, David Stam and Andrew Scott

Label
Inside magazine publishing
Title
Inside magazine publishing
Statement of responsibility
David Stam and Andrew Scott
Creator
Contributor
Author
Subject
Genre
Language
eng
Cataloging source
NhCcYBP
Dewey number
070.5/720941
Illustrations
illustrations
Index
index present
LC call number
Z326
LC item number
.S725 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Inside magazine publishing, David Stam and Andrew Scott
Link
http://site.ebrary.com/lib/byuprovo/docDetail.action?docID=10844065
Instantiates
Publication
Note
Description based on print version record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
A short history of British magazine publishing / Christine Stam -- Diana: magazines, her celebrity and its lasting impact on an industry / Leander Reeves -- Magazine publishing in the UK today / Andrew Scott -- Changing business models in the magazine world / David Stam -- Editorial originating and managing creative content / Richard sharpe -- What is a magazine? / Andrew Calcutt -- Designing and writing for magazines / Richard Sharpe -- Magazine distribution, sales and marketing / David Stam -- The science of advertisement sales / Andrew Scott -- Publishing in the digital age / Jim Bilton -- Appendix 1: Making print and paper buying choices -- Appendix 2: Legal issues for magazines a brief summary
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9781317817130
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Label
Inside magazine publishing, David Stam and Andrew Scott
Link
http://site.ebrary.com/lib/byuprovo/docDetail.action?docID=10844065
Publication
Note
Description based on print version record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
A short history of British magazine publishing / Christine Stam -- Diana: magazines, her celebrity and its lasting impact on an industry / Leander Reeves -- Magazine publishing in the UK today / Andrew Scott -- Changing business models in the magazine world / David Stam -- Editorial originating and managing creative content / Richard sharpe -- What is a magazine? / Andrew Calcutt -- Designing and writing for magazines / Richard Sharpe -- Magazine distribution, sales and marketing / David Stam -- The science of advertisement sales / Andrew Scott -- Publishing in the digital age / Jim Bilton -- Appendix 1: Making print and paper buying choices -- Appendix 2: Legal issues for magazines a brief summary
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9781317817130
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote

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