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The Resource Integrated communication : synergy of persuasive voices, edited by Esther Thorson, Jeri Moore

Integrated communication : synergy of persuasive voices, edited by Esther Thorson, Jeri Moore

Label
Integrated communication : synergy of persuasive voices
Title
Integrated communication
Title remainder
synergy of persuasive voices
Statement of responsibility
edited by Esther Thorson, Jeri Moore
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
DLC
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415.123
LC item number
.I58 1995
Literary form
non fiction
Nature of contents
bibliography
Series statement
Advertising and consumer psychology
Label
Integrated communication : synergy of persuasive voices, edited by Esther Thorson, Jeri Moore
Instantiates
Publication
Note
Papers presented at the 11th Advertising and Consumer Psychology Conference held at DDB Needham Worldwide, Chicago, Ill., 1992
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
ix, 386 p.
Isbn
9780805813913
Isbn Type
(alk. paper)
Lccn
95019673
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
(OCoLC)ocn369389386
Label
Integrated communication : synergy of persuasive voices, edited by Esther Thorson, Jeri Moore
Publication
Note
Papers presented at the 11th Advertising and Consumer Psychology Conference held at DDB Needham Worldwide, Chicago, Ill., 1992
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
ix, 386 p.
Isbn
9780805813913
Isbn Type
(alk. paper)
Lccn
95019673
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
(OCoLC)ocn369389386

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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