Coverart for item
The Resource Marketing and social media : a guide for libraries, archives, and museums, Christine Koontz and Lorri Mon

Marketing and social media : a guide for libraries, archives, and museums, Christine Koontz and Lorri Mon

Label
Marketing and social media : a guide for libraries, archives, and museums
Title
Marketing and social media
Title remainder
a guide for libraries, archives, and museums
Statement of responsibility
Christine Koontz and Lorri Mon
Creator
Contributor
Author
Subject
Genre
Language
eng
Cataloging source
NhCcYBP
Dewey number
021.7
Index
index present
LC call number
Z716.3
LC item number
.K67 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Marketing and social media : a guide for libraries, archives, and museums, Christine Koontz and Lorri Mon
Link
http://site.ebrary.com/lib/byuprovo/docDetail.action?docID=10870850
Instantiates
Publication
Note
Description based on print version record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
A customer perspective -- Marketing and mission goals and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy & product -- Price or customer costs -- Place : channels of distribution -- Promotion : not the same as marketing -- Case studies -- Marketing evaluation -- Four strategic marketing tools -- Synergy and the future
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9780810890824
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • UtOrBLW
  • (OCoLC)ocn891161783
Label
Marketing and social media : a guide for libraries, archives, and museums, Christine Koontz and Lorri Mon
Link
http://site.ebrary.com/lib/byuprovo/docDetail.action?docID=10870850
Publication
Note
Description based on print version record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
A customer perspective -- Marketing and mission goals and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy & product -- Price or customer costs -- Place : channels of distribution -- Promotion : not the same as marketing -- Case studies -- Marketing evaluation -- Four strategic marketing tools -- Synergy and the future
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9780810890824
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • UtOrBLW
  • (OCoLC)ocn891161783

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