Coverart for item
The Resource Marketing management : strategies and programs, Joseph P. Guiltinan, Gordon W. Paul

Marketing management : strategies and programs, Joseph P. Guiltinan, Gordon W. Paul

Label
Marketing management : strategies and programs
Title
Marketing management
Title remainder
strategies and programs
Statement of responsibility
Joseph P. Guiltinan, Gordon W. Paul
Creator
Contributor
Subject
Language
eng
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.G84
Literary form
non fiction
Nature of contents
bibliography
Series statement
McGraw-Hill series in marketing
Label
Marketing management : strategies and programs, Joseph P. Guiltinan, Gordon W. Paul
Instantiates
Publication
Bibliography note
Includes bibliographies and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
25 cm.
Edition
2nd ed.
Extent
xvi, 444 p.
Isbn
9780070489240
Lccn
84019454
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
  • (RLIN)UTBG85-B53478
  • (NRN)BAA0228
  • (OCoLC)ocn135511736
Label
Marketing management : strategies and programs, Joseph P. Guiltinan, Gordon W. Paul
Publication
Bibliography note
Includes bibliographies and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
25 cm.
Edition
2nd ed.
Extent
xvi, 444 p.
Isbn
9780070489240
Lccn
84019454
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
  • (RLIN)UTBG85-B53478
  • (NRN)BAA0228
  • (OCoLC)ocn135511736

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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