Coverart for item
The Resource Marketing public health : strategies to promote social change, Michael Siegel, Lynne Doner Lotenberg

Marketing public health : strategies to promote social change, Michael Siegel, Lynne Doner Lotenberg

Label
Marketing public health : strategies to promote social change
Title
Marketing public health
Title remainder
strategies to promote social change
Statement of responsibility
Michael Siegel, Lynne Doner Lotenberg
Creator
Contributor
Subject
Language
eng
Cataloging source
DNLM/DLC
Dewey number
362.1068/8
Illustrations
illustrations
Index
index present
LC call number
RA427
LC item number
.S53 2007
Literary form
non fiction
Nature of contents
bibliography
NLM call number
WA 100
NLM item number
S571m 2007
Label
Marketing public health : strategies to promote social change, Michael Siegel, Lynne Doner Lotenberg
Link
http://www.loc.gov/catdir/toc/ecip0617/2006022680.html
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Emerging threats to the public's health: the need for social change -- Marketing social change-a challenge for the public health practitioner -- Marketing social change-an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health-a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Urunana: radio health communication: a case study from Rwanda -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing and delivering the message: crafting communication strategies --Translating strategy into tactics -- Working with partners, allies, coalitions, and intermediaries -- Promotional materials and activities -- Monitoring and refining implementation: process evaluation tools -- Outcome evaluation issues and designs -- Overview of common theories and marketing research methods
Dimensions
23 cm.
Edition
2nd ed.
Extent
xx, 608 p.
Isbn
9780763738914
Lccn
2006022680
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
  • MARS
  • (OCoLC)ocn373854109
Label
Marketing public health : strategies to promote social change, Michael Siegel, Lynne Doner Lotenberg
Link
http://www.loc.gov/catdir/toc/ecip0617/2006022680.html
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Emerging threats to the public's health: the need for social change -- Marketing social change-a challenge for the public health practitioner -- Marketing social change-an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health-a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Urunana: radio health communication: a case study from Rwanda -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing and delivering the message: crafting communication strategies --Translating strategy into tactics -- Working with partners, allies, coalitions, and intermediaries -- Promotional materials and activities -- Monitoring and refining implementation: process evaluation tools -- Outcome evaluation issues and designs -- Overview of common theories and marketing research methods
Dimensions
23 cm.
Edition
2nd ed.
Extent
xx, 608 p.
Isbn
9780763738914
Lccn
2006022680
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
  • MARS
  • (OCoLC)ocn373854109

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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