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The Resource Marketing your library's electronic resources : a how-to-do-it manual for librarians, Marie R. Kennedy & Cheryl LaGuardia

Marketing your library's electronic resources : a how-to-do-it manual for librarians, Marie R. Kennedy & Cheryl LaGuardia

Label
Marketing your library's electronic resources : a how-to-do-it manual for librarians
Title
Marketing your library's electronic resources
Title remainder
a how-to-do-it manual for librarians
Statement of responsibility
Marie R. Kennedy & Cheryl LaGuardia
Creator
Contributor
Subject
Genre
Language
eng
Summary
Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans. --from publisher description
Cataloging source
DLC
Dewey number
025.2/84
Illustrations
illustrations
Index
index present
LC call number
Z692.C65
LC item number
K46 2013
Literary form
non fiction
Nature of contents
bibliography
Label
Marketing your library's electronic resources : a how-to-do-it manual for librarians, Marie R. Kennedy & Cheryl LaGuardia
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Determining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls
Dimensions
28 cm
Extent
xxi, 177 pages
Isbn
9781555708894
Lccn
2012028267
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)ocn805701697
  • UtOrBLW
  • (OCoLC)ocn853275300
Label
Marketing your library's electronic resources : a how-to-do-it manual for librarians, Marie R. Kennedy & Cheryl LaGuardia
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Determining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls
Dimensions
28 cm
Extent
xxi, 177 pages
Isbn
9781555708894
Lccn
2012028267
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)ocn805701697
  • UtOrBLW
  • (OCoLC)ocn853275300

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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