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The Resource Media research techniques, Arthur Asa Berger

Media research techniques, Arthur Asa Berger

Label
Media research techniques
Title
Media research techniques
Statement of responsibility
Arthur Asa Berger
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
302.23072
Illustrations
illustrations
Index
index present
LC call number
P91
LC item number
.B44 1991
Literary form
non fiction
Nature of contents
bibliography
Label
Media research techniques, Arthur Asa Berger
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 167-168) and indexes
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author
Dimensions
24 cm.
Edition
2nd ed.
Extent
viii, 175 p.
Isbn
9780761915379
Isbn Type
(pbk. : acid-free paper)
Lccn
97045406
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
(OCoLC)ocn370398645
Label
Media research techniques, Arthur Asa Berger
Publication
Bibliography note
Includes bibliographical references (p. 167-168) and indexes
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author
Dimensions
24 cm.
Edition
2nd ed.
Extent
viii, 175 p.
Isbn
9780761915379
Isbn Type
(pbk. : acid-free paper)
Lccn
97045406
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
(OCoLC)ocn370398645

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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