Coverart for item
The Resource New developments in online marketing, edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi

New developments in online marketing, edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi

Label
New developments in online marketing
Title
New developments in online marketing
Statement of responsibility
edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi
Contributor
Editor
Subject
Genre
Language
eng
Member of
Cataloging source
NhCcYBP
Dewey number
658.872
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.N49 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Key issues in marketing management
Label
New developments in online marketing, edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi
Link
http://site.ebrary.com/lib/byuprovo/docDetail.action?docID=10872858
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references at the end of each chapters and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Introduction / Stephen Tagg, Alan Stevenson and Tiziano Vescovi -- 2. Applying organisational capability models to assess the maturity of digital-marketing governance / Dave Chaffey -- 3. Social contagion effects in experiential information exchange on bulletin board systems / Lei Huang -- 4. 'New-wave' global firms : Web 2.0 and SME internationalisation / Jim Bell and Sharon Loane -- 5. Why do people read reviews posted on consumer-opinion portals? / Jamie Burton and Marwan Khammash -- 6. Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches / Bernard Cova and Tim White -- 7. Tribal mattering spaces : Social-networking sites, celebrity affiliations, and tribal innovations / Kathy Hamilton and Paul Hewer -- 8. 'It's mine!' : Participation and ownership within virtual co-creation environments / Tracy Harwood and Tony Garry -- 9. Interaction of regional news-media production and consumption through the social space / Finola Kerrigan and Gary Graham -- 10. Consumer-managed profiling : a contemporary interpretation of privacy in buyer-seller interactions / Alexander E. Reppel and Isabelle Szmigin -- 11. Effectiveness of online advertising channels : a price-level-dependent analysis / Andrea Spilker-Attig and Malte Brettel -- 12. Practitioner prognostications on the future of online marketing / Michael J. Valos, Michael T. Ewing and Irene H. Powell
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780203722381
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Label
New developments in online marketing, edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi
Link
http://site.ebrary.com/lib/byuprovo/docDetail.action?docID=10872858
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references at the end of each chapters and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Introduction / Stephen Tagg, Alan Stevenson and Tiziano Vescovi -- 2. Applying organisational capability models to assess the maturity of digital-marketing governance / Dave Chaffey -- 3. Social contagion effects in experiential information exchange on bulletin board systems / Lei Huang -- 4. 'New-wave' global firms : Web 2.0 and SME internationalisation / Jim Bell and Sharon Loane -- 5. Why do people read reviews posted on consumer-opinion portals? / Jamie Burton and Marwan Khammash -- 6. Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches / Bernard Cova and Tim White -- 7. Tribal mattering spaces : Social-networking sites, celebrity affiliations, and tribal innovations / Kathy Hamilton and Paul Hewer -- 8. 'It's mine!' : Participation and ownership within virtual co-creation environments / Tracy Harwood and Tony Garry -- 9. Interaction of regional news-media production and consumption through the social space / Finola Kerrigan and Gary Graham -- 10. Consumer-managed profiling : a contemporary interpretation of privacy in buyer-seller interactions / Alexander E. Reppel and Isabelle Szmigin -- 11. Effectiveness of online advertising channels : a price-level-dependent analysis / Andrea Spilker-Attig and Malte Brettel -- 12. Practitioner prognostications on the future of online marketing / Michael J. Valos, Michael T. Ewing and Irene H. Powell
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780203722381
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote

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