Coverart for item
The Resource Publishers, readers, and digital engagement, Marianne Martens

Publishers, readers, and digital engagement, Marianne Martens

Label
Publishers, readers, and digital engagement
Title
Publishers, readers, and digital engagement
Statement of responsibility
Marianne Martens
Creator
Author
Subject
Language
eng
Summary
"This book demonstrates how the roles of "author," "marketer," and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers' and authors' interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects - all virtually free-of-charge"--Back cover
Member of
Cataloging source
YDXCP
Dewey number
  • 028.5/5
  • 070.5/73
Illustrations
illustrations
Index
index present
LC call number
Z286.E43
LC item number
M366 2016
Literary form
non fiction
Nature of contents
bibliography
Series statement
New directions in book history
Label
Publishers, readers, and digital engagement, Marianne Martens
Instantiates
Publication
Copyright
Note
"This Palgrave Macmillan imprint is published by Springer Nature"--Title page verso
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
A brief history of the field -- Branding books, branding readers: marketing to teens in the digital age -- From RandomBuzzers to Figment: teens' affective and immaterial labor -- TwilightSaga.com (2009-12): fandom and the lifespan of a corporate fan site -- Reading The Amanda Project: the lifestyle of a pioneering multiple platform book (2009-12)
Dimensions
22 cm.
Extent
xix, 226 pages
Isbn
9781137514455
Lccn
2016939262
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)934194123
Label
Publishers, readers, and digital engagement, Marianne Martens
Publication
Copyright
Note
"This Palgrave Macmillan imprint is published by Springer Nature"--Title page verso
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
A brief history of the field -- Branding books, branding readers: marketing to teens in the digital age -- From RandomBuzzers to Figment: teens' affective and immaterial labor -- TwilightSaga.com (2009-12): fandom and the lifespan of a corporate fan site -- Reading The Amanda Project: the lifestyle of a pioneering multiple platform book (2009-12)
Dimensions
22 cm.
Extent
xix, 226 pages
Isbn
9781137514455
Lccn
2016939262
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)934194123

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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