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The Resource Qualitative research methods in public relations and marketing communications, Christine Daymon and Immy Holloway

Qualitative research methods in public relations and marketing communications, Christine Daymon and Immy Holloway

Label
Qualitative research methods in public relations and marketing communications
Title
Qualitative research methods in public relations and marketing communications
Statement of responsibility
Christine Daymon and Immy Holloway
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
Dewey number
659.2/07/2
Illustrations
illustrations
Index
index present
LC call number
HD59
LC item number
.D347 2002
Literary form
non fiction
Nature of contents
bibliography
Label
Qualitative research methods in public relations and marketing communications, Christine Daymon and Immy Holloway
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [275]-284) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
viii, 293 p.
Isbn
9780415222747
Isbn Type
(pbk.)
Lccn
2001048321
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
(OCoLC)ocn370670654
Label
Qualitative research methods in public relations and marketing communications, Christine Daymon and Immy Holloway
Publication
Bibliography note
Includes bibliographical references (p. [275]-284) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
viii, 293 p.
Isbn
9780415222747
Isbn Type
(pbk.)
Lccn
2001048321
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
(OCoLC)ocn370670654

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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