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The Resource Selling Hitler : propaganda and the Nazi brand, Nicholas O'Shaughnessy

Selling Hitler : propaganda and the Nazi brand, Nicholas O'Shaughnessy

Label
Selling Hitler : propaganda and the Nazi brand
Title
Selling Hitler
Title remainder
propaganda and the Nazi brand
Statement of responsibility
Nicholas O'Shaughnessy
Creator
Author
Subject
Language
eng
Summary
A radical reappraisal of how Hitler and the Nazis conceived of themselves from the outset as a propagandistic state, rather than propaganda being merely an accessory to power. Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison d’être, the medium through which power itself was exercised. Moreover, Nicholas O’Shaughnessy argues, Hitler, not Goebbels, was the prime mover in the propaganda regime of the Third Reich--its editor and first author. Under the Reich everything was a propaganda medium, a building-block of public consciousness, from typography to communiqués, to architecture, to weapons design. There were groups to initiate rumours and groups to spread graffiti. Everything could be interrogated for its propaganda potential, every surface inscribed with polemical meaning, whether an enemy city’s name, an historical epic or the poster on a neighbourhood wall. But Hitler was in no sense an innovator--his ideas were always second-hand. Rather his expertise was as a packager, fashioning from the accumulated mass of icons and ideas, the historic debris, the labyrinths and byways of the German mind, a modern and brilliant political show articulated through deftly managed symbols and rituals. The Reich would have been unthinkable without propaganda-- it would not have been the Reich.--Publisher website
Cataloging source
YDX
Dewey number
303.3/75094309043
Index
index present
LC call number
DD254
LC item number
.O84 2016
Literary form
non fiction
Nature of contents
bibliography
Label
Selling Hitler : propaganda and the Nazi brand, Nicholas O'Shaughnessy
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Part One: Narratives and theories -- A narrative of Third Reich propaganda (1920-39): Imagining the Reich -- A narrative of Third Reich propaganda (1939-45): Ersatz Valhalla -- Towards a Nazi theory of persuasion: The primal scream of fascism -- Part Two: A propaganda trinity -- Mythologies: Inventing the Third Reich -- Symbolism: A language that lies deeper than language -- Rhetoric: Words that think for you -- Conclusions: Propaganda, the light of perverted science
Dimensions
23 cm
Extent
ix, 348 pages
Isbn
9781849043526
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)957302367
Label
Selling Hitler : propaganda and the Nazi brand, Nicholas O'Shaughnessy
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Part One: Narratives and theories -- A narrative of Third Reich propaganda (1920-39): Imagining the Reich -- A narrative of Third Reich propaganda (1939-45): Ersatz Valhalla -- Towards a Nazi theory of persuasion: The primal scream of fascism -- Part Two: A propaganda trinity -- Mythologies: Inventing the Third Reich -- Symbolism: A language that lies deeper than language -- Rhetoric: Words that think for you -- Conclusions: Propaganda, the light of perverted science
Dimensions
23 cm
Extent
ix, 348 pages
Isbn
9781849043526
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)957302367

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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