Coverart for item
The Resource The codes of gender : identity + performance in pop culture, produced by the Media Education Foundation ; written & directed by Sut Jhally, (videorecording)

The codes of gender : identity + performance in pop culture, produced by the Media Education Foundation ; written & directed by Sut Jhally, (videorecording)

Label
The codes of gender : identity + performance in pop culture
Title
The codes of gender
Title remainder
identity + performance in pop culture
Statement of responsibility
produced by the Media Education Foundation ; written & directed by Sut Jhally
Title variation
  • Identity & performance in popular culture
  • Identity and performance in pop culture
Contributor
Subject
Genre
Language
eng
Summary
"Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations"--Container
Cataloging source
SLV
Characteristic
videorecording
Credits note
Editors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz; original music, Kevin MacLeod
Language note
English subtitles
PerformerNote
Featuring Sut Jhally
Runtime
73
Technique
live action
Label
The codes of gender : identity + performance in pop culture, produced by the Media Education Foundation ; written & directed by Sut Jhally, (videorecording)
Instantiates
Publication
Note
  • "This program contains violence, nudity, and sexual themes"--Container
  • DVD includes both full length (74 min.) and abridged (46 min.) versions
Color
multicolored
Contents
Sex & gender -- The feminine touch -- The ritualization of subordination -- Licensed withdrawal -- Infantalization -- Codes of masculinity -- Trapped in the code -- History, power & gender display
Dimensions
4 3/4 in.
Dimensions
other
Extent
1 videodisc (73 min.)
Isbn
9781932869392
Medium for sound
videodisc
Other control number
897952001267
Other physical details
sd., col.
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
  • (OCoLC)464629307
  • (OCoLC)793888174
  • (OCoLC)461311477
System details
DVD format
Video recording format
DVD
Label
The codes of gender : identity + performance in pop culture, produced by the Media Education Foundation ; written & directed by Sut Jhally, (videorecording)
Publication
Note
  • "This program contains violence, nudity, and sexual themes"--Container
  • DVD includes both full length (74 min.) and abridged (46 min.) versions
Color
multicolored
Contents
Sex & gender -- The feminine touch -- The ritualization of subordination -- Licensed withdrawal -- Infantalization -- Codes of masculinity -- Trapped in the code -- History, power & gender display
Dimensions
4 3/4 in.
Dimensions
other
Extent
1 videodisc (73 min.)
Isbn
9781932869392
Medium for sound
videodisc
Other control number
897952001267
Other physical details
sd., col.
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
  • (OCoLC)464629307
  • (OCoLC)793888174
  • (OCoLC)461311477
System details
DVD format
Video recording format
DVD

Library Locations

    • BYU-LAWBorrow it
      Howard W. Hunter Law Library Brigham Young University, Provo, UT, 84602, US
      40.249603 -111.645501
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