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The Resource The marketing research process; : a managerial approach to purchasing relevant information for decision making, [by] Keith K. Cox and Ben M. Enis

The marketing research process; : a managerial approach to purchasing relevant information for decision making, [by] Keith K. Cox and Ben M. Enis

Label
The marketing research process; : a managerial approach to purchasing relevant information for decision making
Title
The marketing research process;
Title remainder
a managerial approach to purchasing relevant information for decision making
Statement of responsibility
[by] Keith K. Cox and Ben M. Enis
Creator
Contributor
Subject
Language
eng
Dewey number
658.8/3
Illustrations
illustrations
Index
index present
LC call number
HF5415.2
LC item number
.C649
Literary form
non fiction
Nature of contents
  • bibliography
  • statistics
Label
The marketing research process; : a managerial approach to purchasing relevant information for decision making, [by] Keith K. Cox and Ben M. Enis
Instantiates
Publication
Bibliography note
Includes bibliographies
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
25 cm.
Extent
xiv, 622 p.
Isbn
9780876205440
Lccn
73188257
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illus.
System control number
  • (CStRLIN)UTBGRLA416391-B
  • DCLC73188257-B
  • Reclass
  • (OCoLC)ocn369517532
Label
The marketing research process; : a managerial approach to purchasing relevant information for decision making, [by] Keith K. Cox and Ben M. Enis
Publication
Bibliography note
Includes bibliographies
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
25 cm.
Extent
xiv, 622 p.
Isbn
9780876205440
Lccn
73188257
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illus.
System control number
  • (CStRLIN)UTBGRLA416391-B
  • DCLC73188257-B
  • Reclass
  • (OCoLC)ocn369517532

Library Locations

    • Harold B. Lee Library Brigham Young University, Provo, UT, 84602, US
      40.249156 -111.649242
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