The Resource The tipping point : how little things can make a big difference, Malcolm Gladwell ; [with a new afterword by the author]

The tipping point : how little things can make a big difference, Malcolm Gladwell ; [with a new afterword by the author]

Label
The tipping point : how little things can make a big difference
Title
The tipping point
Title remainder
how little things can make a big difference
Statement of responsibility
Malcolm Gladwell ; [with a new afterword by the author]
Creator
Subject
Genre
Language
eng
Summary
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes
Cataloging source
DLC
Dewey number
302
Illustrations
illustrations
Index
index present
LC call number
HM1033
LC item number
.G53 2002
Literary form
non fiction
Nature of contents
bibliography
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The tipping point : how little things can make a big difference, Malcolm Gladwell ; [with a new afterword by the author]
Label
The tipping point : how little things can make a big difference, Malcolm Gladwell ; [with a new afterword by the author]
Publication
Note
Originally published: Boston : Little, Brown, c2000
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world
Dimensions
21 cm.
Edition
1st Back Bay pbk. ed.
Extent
xii, 301 p.
Isbn
9780316346627
Isbn Type
(pbk.)
Lccn
2004273849
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
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System control number
(OCoLC)ocn373669459

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