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The Resource Toxic sludge is good for you : the public relations industry unspun, Media Education Foundation ; producer, Margo Robb

Toxic sludge is good for you : the public relations industry unspun, Media Education Foundation ; producer, Margo Robb

Label
Toxic sludge is good for you : the public relations industry unspun
Title
Toxic sludge is good for you
Title remainder
the public relations industry unspun
Statement of responsibility
Media Education Foundation ; producer, Margo Robb
Contributor
Subject
Genre
Language
eng
Summary
Tracks the development of the PR industry from early efforts to win popular American support for World War I to the role of crisis management in controlling the damage to corporate image. The video analyzes the tools public relations professionals use to shift our perceptions including a look at the coordinated PR campaign to slip genetically engineered food past public scrutiny
Additional physical form
Issued also as a videodisc (DVD)
Cataloging source
UBY
Characteristic
videorecording
Credits note
Editor, Jeremy Smith
PerformerNote
Narrator: Amy Goodman
Runtime
46
Technique
live action
Label
Toxic sludge is good for you : the public relations industry unspun, Media Education Foundation ; producer, Margo Robb
Link
http://byugle.lib.byu.edu/player.php?vid=983
Instantiates
Publication
Note
Converted with permission from DVD videodisc to streaming video format, 2009
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Contents
Progaganda in a democracy -- The PR industry : the business of persuasion -- Roots in conflict : PR's origins -- Not local, not news : local news & video news releases -- Third party advocacy : the value of experts -- Selling wars : the Gulf War revisited -- Managing crisis : from the Exxon Valdez spill to suing Oprah -- Silencing debate : how genetically modified food slipped past public scrutiny & onto the kitchen table -- The public's relationship with PR -- Extras: Public relations vs. journalism, More on video news releases, More on genetically modified food, Co-opting movements, Astroturf, Perception management, Democracy in a PR world
Dimensions
unknown
Extent
online resource (1 streaming video file (ca. 46 min.))
Media category
computer
Media MARC source
rdamedia
Medium for sound
other
Other physical details
digital, MP4 file (1 Kbps), sound, color.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
(OCoLC)ocn811265945
System details
  • Online Streaming (Byugle, BYU's online media stream)
  • Windows PC, XP or higher (service pack 2); Mac OSX; Microsoft Internet Explorer 6.0 or higher; Firefox 2.0 or higher; Flash and VLC player
Video recording format
other
Label
Toxic sludge is good for you : the public relations industry unspun, Media Education Foundation ; producer, Margo Robb
Link
http://byugle.lib.byu.edu/player.php?vid=983
Publication
Note
Converted with permission from DVD videodisc to streaming video format, 2009
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Contents
Progaganda in a democracy -- The PR industry : the business of persuasion -- Roots in conflict : PR's origins -- Not local, not news : local news & video news releases -- Third party advocacy : the value of experts -- Selling wars : the Gulf War revisited -- Managing crisis : from the Exxon Valdez spill to suing Oprah -- Silencing debate : how genetically modified food slipped past public scrutiny & onto the kitchen table -- The public's relationship with PR -- Extras: Public relations vs. journalism, More on video news releases, More on genetically modified food, Co-opting movements, Astroturf, Perception management, Democracy in a PR world
Dimensions
unknown
Extent
online resource (1 streaming video file (ca. 46 min.))
Media category
computer
Media MARC source
rdamedia
Medium for sound
other
Other physical details
digital, MP4 file (1 Kbps), sound, color.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
(OCoLC)ocn811265945
System details
  • Online Streaming (Byugle, BYU's online media stream)
  • Windows PC, XP or higher (service pack 2); Mac OSX; Microsoft Internet Explorer 6.0 or higher; Firefox 2.0 or higher; Flash and VLC player
Video recording format
other

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